The Critical Path from flat to fascinating is Graphic Design. By employing form to paint an image of personality we can create the face of a company, campaign, or character. Infusing color we apply mood and inspire a walk down the path you choose.
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~Components~ |
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HIERARCHY: Start with a point. A well designed information hierarchy lets
you travel through the hierarchy regardless of where that starting point is. Hierarchy
forms a map, a tree, and a path.
CONSISTENCY: Without consistency imagine yourself in a house, moving between
rooms you've never been in with each click. Endless rooms you don't know or recognize.
Consistency lets you learn the first room and understand the layout of the whole house
without getting confused.
SCALABILITY: Your Web presence will be 8 pages forever, right?
Without scalability it may have to be until you are ready to redesign the whole interface.
Scalability is the component that lets the site grow easily.
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~We Are The Path~ |
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Navigation |
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Information Flow |
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Click-Path |
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Marketing Mesh |
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Unification |
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Growth |
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Visual Cues |
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